Whether you are a business owner or a marketing professional, this social media content calendar for 2027 will help you plan your festival wish posts throughout the year. It covers major Indian festivals, national occasions and important international dates.
With these dates in hand, you can prepare designs, write captions and get client approvals in advance. This is especially useful for agencies and social media managers handling multiple brands. Instead of looking for an occasion at the last minute, you can plan your content month by month.
How to Use This Calendar
First, choose the occasions that matter to your brand and audience. Then decide which dates need a simple greeting and which ones deserve a larger campaign. For example, a restaurant may focus on food-related occasions, while an educational brand may prioritise student and teacher-related dates.
However, you do not need to publish a post for every occasion. Choose dates that fit your audience and business. This way, your content stays relevant instead of becoming a list of routine festival greetings.
Plan Your Content in Advance
Once you have selected your dates, add them to your social media content calendar. Next, assign the creative work, caption writing and approval deadlines. As a result, your team will have enough time to prepare each post without rushing at the last minute.
If you manage several brands, share the calendar with your team early. In addition, keep regional differences in mind because some festivals are celebrated on different dates across India.
Explore the 2027 Monthly Calendar
The calendar below brings the important dates together month by month. Open any month to view its festivals, national occasions and international observances. You can also search for a particular festival or date.
Please note: Some religious dates vary by region or tradition. Islamic dates depend on moon sightings, while certain Hindu festival dates may vary by local calendar. Always confirm the dates before scheduling your posts.
12 months · Select a month to view dates
01January — New Year & National Celebrations
To start the year, prepare your New Year greeting and plan ahead for Republic Day.
- January 1New Year’s Day
- January 4World Braille Day
- January 12National Youth Day
- January 13Lohri
- January 14–15Makar Sankranti and Pongal period
- January 15Indian Army Day
- January 23Netaji Subhas Chandra Bose Jayanti
- January 24International Day of Education
- January 26Republic Day
- January 30Martyrs’ Day
Content idea: In addition to New Year and Republic Day posts, education brands can plan content for National Youth Day.
02February — Relationships & Culture
February includes occasions for education, healthcare, gifting and lifestyle brands.
- February 4World Cancer Day
- February 10World Pulses Day
- February 11Vasant Panchami, expected
- February 13World Radio Day
- February 14Valentine’s Day
- February 19Chhatrapati Shivaji Maharaj Jayanti
- February 20World Day of Social Justice
- February 21International Mother Language Day
Content idea: For example, restaurants can plan Valentine’s Day creatives, while schools may find Vasant Panchami more relevant.
03March — Holi & Major Observances
March is a busy month, so prepare festival creatives and get approvals early.
- March 1Zero Discrimination Day
- March 3World Wildlife Day
- March 6Maha Shivaratri, expected
- March 8International Women’s Day
- March 10Eid al-Fitr, tentative
- March 20International Day of Happiness
- March 21Holika Dahan, expected
- March 21World Poetry Day and International Day of Forests
- March 22Holi, expected
- March 22World Water Day
- March 23Shaheed Diwas
- March 24World Tuberculosis Day
- March 26Good Friday
- March 28Easter Sunday
Content idea: Create separate posts for Holi, Eid and Women’s Day. Meanwhile, relevant organisations can share useful awareness content.
04April — Regional New Year Celebrations
April includes regional New Year celebrations. As a result, it is useful for brands with audiences across India.
- April 1April Fools’ Day
- April 7Ugadi and Gudi Padwa, expected
- April 7World Health Day
- April 8Cheti Chand, expected
- April 14Ambedkar Jayanti
- April 14Baisakhi and Vishu
- April 14–15Regional New Year celebrations, including Tamil New Year, Poila Boishakh and Bohag Bihu
- April 15Rama Navami, expected
- April 19Mahavir Jayanti, expected
- April 22Earth Day
- April 23World Book Day
Content idea: First identify the regions you serve. Then prepare relevant greetings and awareness posts.
05May — Family, Work & Well-being
May brings family occasions, workplace observances and environmental dates.
- May 1International Workers’ Day / Labour Day
- May 2World Laughter Day
- May 9Mother’s Day
- May 17Eid al-Adha/Bakrid, tentative
- May 20Buddha Purnima, expected
- May 20World Bee Day
- May 21International Tea Day
- May 22International Day for Biological Diversity
- May 31World No Tobacco Day
Content idea: Mother’s Day suits gifting and hospitality brands. In addition, food businesses can consider International Tea Day.
06June — Environment, Health & Family
June includes awareness days, Father’s Day and International Day of Yoga.
- June 5World Environment Day
- June 7World Food Safety Day
- June 8World Oceans Day
- June 12World Day Against Child Labour
- June 14World Blood Donor Day
- June 16Muharram/Ashura period, tentative
- June 17World Day to Combat Desertification and Drought
- June 18Sustainable Gastronomy Day
- June 20Father’s Day
- June 21International Day of Yoga
Content idea: Fitness brands can plan Yoga Day posts, while food businesses can share useful information about food safety.
07July — Culture & Learning
Although July has fewer major commercial occasions, it includes important cultural and educational dates.
- July 5Jagannath Rath Yatra, expected
- July 11World Population Day
- July 18Guru Purnima
- July 28World Hepatitis Day
- July 30International Day of Friendship
Content idea: Rath Yatra is especially relevant to audiences in Odisha. Meanwhile, educational institutions can recognise teachers and mentors on Guru Purnima.
08August — Independence & Indian Festivals
August includes national celebrations, family occasions and cultural festivals.
- August 1Friendship Day
- August 7National Handloom Day
- August 9International Day of the World’s Indigenous Peoples
- August 15Independence Day
- August 15Milad-un-Nabi, tentative
- August 17Raksha Bandhan, expected
- August 19World Photography Day
- August 25Krishna Janmashtami, expected
- August 29National Sports Day
Content idea: Prepare Independence Day and Raksha Bandhan creatives early. Similarly, fashion brands can consider National Handloom Day.
09September — Teachers & Festivals
September is useful for education, engineering, tourism and festival content.
- September 4Ganesh Chaturthi, expected
- September 5Teachers’ Day in India
- September 8International Literacy Day
- September 14Hindi Diwas
- September 15Engineers’ Day in India
- September 16International Day for the Preservation of the Ozone Layer
- September 21International Day of Peace
- September 23International Day of Sign Languages
- September 27World Tourism Day
- September 30Sharad Navratri begins, expected
Content idea: Schools can prioritise Teachers’ Day. In the same way, engineering firms can prepare for Engineers’ Day.
10October — Durga Puja, Dussehra & Diwali
October is a busy festival month. Therefore, prepare your greetings and campaign creatives well in advance.
- October 1International Day of Older Persons
- October 2Gandhi Jayanti and International Day of Non-Violence
- October 5World Teachers’ Day
- October 5–8Durga Puja observances, expected
- October 9Dussehra/Vijayadashami, expected
- October 10World Mental Health Day
- October 11International Day of the Girl Child
- October 13International Day for Disaster Risk Reduction
- October 15Global Handwashing Day
- October 16World Food Day
- October 18Karwa Chauth, expected
- October 24United Nations Day
- October 28Naraka Chaturdashi, expected
- October 29Diwali/Deepavali, expected
- October 30Govardhan Puja, expected
- October 31Bhai Dooj period and Halloween
Content idea: Prepare separate posts for Durga Puja, Dussehra and Diwali where relevant. Retail brands can plan promotions alongside their greetings.
11November — Chhath Puja & Community
November includes regional festivals, education-related dates and international observances.
- November 1World Vegan Day
- November 4Chhath Puja, expected
- November 7National Cancer Awareness Day in India
- November 11National Education Day in India
- November 14Children’s Day in India
- November 14Guru Nanak Jayanti, expected
- November 19International Men’s Day
- November 20World Children’s Day
- November 25International Day for the Elimination of Violence Against Women
- November 25Thanksgiving in the United States
- November 26Constitution Day of India
Content idea: Education brands can plan Children’s Day posts. Meanwhile, Chhath Puja is relevant to many audiences in eastern and northern India.
12December — Christmas & Year-End
December is a good time for Christmas greetings, customer appreciation and year-end content.
- December 1World AIDS Day
- December 3International Day of Persons with Disabilities
- December 4Indian Navy Day
- December 5World Soil Day
- December 10Human Rights Day
- December 11International Mountain Day
- December 16Vijay Diwas
- December 22National Mathematics Day in India
- December 24Christmas Eve
- December 25Christmas Day
- December 31New Year’s Eve
Content idea: Along with Christmas greetings, thank your customers and share a short recap of the year’s work.
Other Important Dates to Consider
Some dates are more relevant to specific industries. For example, healthcare brands may focus on health awareness days, while travel businesses may prefer heritage and tourism observances.
- March 15World Consumer Rights Day
- April 18International Day for Monuments and Sites
- May 8World Red Cross and Red Crescent Day
- June 26International Day Against Drug Abuse and Illicit Trafficking
- July 26Kargil Vijay Diwas
- August 20Sadbhavana Diwas
- September 29World Heart Day
- October 29World Stroke Day
Planning your brand’s content for 2027?
Use this calendar to plan your festival greetings, creative designs and social media campaigns in advance. Choose the dates that fit your audience and keep your content organised throughout the year.
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